About
Built for the people the system underserves.
The why
A coach in your pocket — for the people who need one most.
The UK has the conditions for a generation of harm: 18-month CAMHS waits, multi-year adult ADHD and autism assessment queues, a SENCO retention crisis, behaviour policies that punish nervous-system states, and a parent population running on empty.
Incala does not solve any of that. It does something narrower and more honest: it makes one specific kind of support — a knowledgeable, evidence-informed coaching conversation — available in the moments that don't fit a 1pm appointment slot.
We're not pretending to be therapy. We're not pretending to be a diagnostician. We're a coach who has read the right books, who understands the statutory context, who knows when to ask and when to inform, and who is available at 11pm when a school WhatsApp group goes off about your child.
What we believe
The non-negotiables.
Neurodiversity is variation, not pathology.
Our role is never to help someone become more neurotypical. It is to help them build a life that works with their neurology, not against it.
Privacy is non-optional.
Raw audio is never stored. Voice features are extracted in the browser. Coaching data is special-category — explicit consent, audit-trailed, deletable in one click.
The structural reality is real.
Burnout in SENCOs and parents of ND children is not a personal failing. We name structural causes when they are structural, and we don't coach people harder when rest is the answer.
We hold contested ground honestly.
The polyvagal anatomy debate, the PDA classification debate, the inclusion-vs-specialism debate. We don't pretend any of these are settled. We name the conflict where it is.
Children's data deserves extra care.
13+ accept with verified parental consent for under-16 (UK GDPR Article 8). Voice features default to off for under-16s. We do not enrol under-16s in beta research.
The company
Who's behind Incala
Incala is built by Genius Teams Interactive Limited, a UK company that designs and delivers practical AI tools and training for organisations and individuals.
We work in close conversation with practising educators, SENCOs, parents of neurodivergent children, and neurodivergent adults. The coaching content in Incala has been read by people who do this work daily, and we update it as feedback comes in.
For questions about Incala, partnerships, or the closed beta: hello@incala.app.
Closed beta
Join the cohort
A small, hand-picked group is testing Incala right now.